Navigate to CRM > Contacts > Manage Contacts OR Manage Groups
Find the contact or group you wish to send the Flyer to and click on the envelope (email) icon;
Click Next

On the Info tab, type your subject line and select the IOV template;
Click Next

Add text if you wish on the Message tab;
Click Next

On the Content tab, select the IOV category

After selecting the IOV category, go ahead and select the Flyer you wish to send;
Click Next

Check that all is as it should be on the Preview page - go back and edit if need be

Click Send once you are happy with the Preview.
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